Our Thoughts

In 2023, Generative AI took center stage with advancements like ChatGPT 3.5, Google's Bard, and tools like Adobe Firefly and Midjourney, revolutionizing various industries. From text to image and video, Generative AI's ability to understand prompts and generate content marked a significant shift, promising practical, scalable, and cost-efficient solutions for businesses, as demonstrated by Pierian's expertise in guiding organizations to leverage this transformative technology effectively.

We are on a journey to discover how the Large Language Models (LLMs) powering generative AI for text, images and videos are already transforming the world of marketing, offering new possibilities and redefining brand, performance, media, commerce, and consumer strategies. This is the first in a series of Pierian blogs on how we see generative AI in action in the world of marketing, media, and brand.

The world of marketing is constantly evolving, and the emergence of first party data-driven marketing has brought about a paradigm shift in the way brands communicate with their customers. For Consumer Packaged Goods (CPG) with negligible direct-to-consumer marketing this has meant revisiting how they speak to consumers to bring in the power of 1st party data. In this article, we will explore the different engagement-led data collection strategies for CPG brands, the benefits of collecting privacy-proof 1st party data, how to utilise it for effective digital marketing campaigns, and take a look at the role of Customer Data Platforms (CDPs) that can help accelerate the CPG advertiser’s data maturity.

With the imminent demise of third-party cookies, advertisers are looking for new ways to reach their target audiences online. Cookieless targeting is emerging as a viable solution, providing opportunities for personalised messaging without depending on user-specific data. In this article, we'll delve into the ins and outs of cookieless advertising, discuss the potential impact on the industry, and offer strategies for success in the cookieless era.