Case studies

Pierian's CRO expertise helped The AA streamline our road recovery and insurance journeys, boosting conversion rates and member satisfaction. Their data-driven approach, strong grasp of modern front-end development, CRO tools such as Optimizely and collaborative spirit has made it an immensely successful partnership.

Pierian has been our martech partner for over two years now working across strategy, implementation, operations and management of our Customer Data Platform (CDP). Their expertise in linking marketing priorities to platform development has been impressive. Their overall expertise and can-do attitude means we can extend use cases beyond the CDP to analytics, integrations with ad tech and even explore advanced topics in NLP and Gen AI.

I have known the Pierian team in London for over 3-years as 'masters of mar-tech'. During late 2022, we needed a trusted partner to work with our agile digital chapters to evolve and maintain our 'data-layer' across multiple website and mobile app channels in Greece. Pierian stepped in to set-up an agile process, mobilise teams and managed our Tealium deployment to enable analytics, attribution, Personalisation and media use cases over a 12-month engagement supporting brand, paid media, eCommerce and mobile marketing.