Many of our clients need to track their targeted organic keywords but they do not have the software to do that efficiently while also providing them with a bank of tools that they can use to get new insights and build new strategies. We wanted to identify what we felt was the single best solution on the market and provide it to our clients backed with the training for them to get the most out of it.
Rank tracking is an essential tool for any SEO professional but many options in the space lack the complimentary tools that enable accurate forecasting and the creation of growth strategies. We wanted, as our tech partner, a solution that would give our clients everything that they needed; not just rank tracking, but also traffic analysis, growth forecasting, content auditing and SEO research.
Fortunately, our SEO specialists boast decades of combined experience in the field and have used a huge variety of rank trackers and so knew what to look for. Due to the strong competition between the various tools and their importance for a comprehensive Performance Marketing strategy, there is constant innovation and development and there is a constant influx of new businesses who are trying to challenge the established players.
So, with a list of requirements from our clients and an additional “wish list” of features from our SEO experts, we categorised and broke down the features of every serious contender and then compared them for value-for-money. While some of the solutions are well known and some have all the bells and whistles you could dream of, some also have a monthly fee that you wouldn’t believe.
We didn’t have to compromise on features with our chosen partner though, nor did we have to commit to an annual fee that would fund an entire SEO team, because we selected SEOMonitor.
SEOMonitor has all the tools required and does it at a reasonable cost. It is a scalable solution which provides daily desktop and mobile rank updates ensuring accurate visibility, while components like "Visibility Trend Explainer" and "All-time Best Rank" offer actionable insights into performance fluctuations.
It gives you the capability to dive deeper with SERP feature tracking, competitor analysis, and keyword difficulty scoring, to identify opportunities, and you can set them as objectives for you to pursue. Scalable pricing adapts to your needs, and open API access lets you own and integrate your data seamlessly, whether it be in existing dashboards or within a tool like our own proprietary Boulier platform. More than just rank tracking, SEOmonitor gives you the data you need to optimise your SEO strategy with confidence.
