Meet The Pierian Team
Pierian boasts a team of talented individuals who share a common drive to deliver exceptional work, making us the go-to choice for startups, global businesses, and everything in between. With a majority of our team holding extensive industry experience, we are proud to introduce our key players.
Rajeev Nandan
Rajeev originally trained as a Chemical Engineer in India and was close to signing-up for a Ph.D in Industrial Process Control, Rajeev pivoted to work in Digital Marketing and Technology in London. Following stints at companies such as Hughes, HCL and Sapient.Publicis he setting up Pierian as a boutique consultancy for FTSE100 brands looking to build agile high performing and data-driven digital operations. He is an avid fan of trivia quizzes, a long-distance runner, a badminton beginner and supports the Arsenal football club who he describes a true London jewel, often attending games at the Emirates.
Marketing, Data and eCommerce Performance, Building high-impact small teams
Vodafone ad-tech, mar-tech and eCommerce internationally across 10 markets, Manchester United’s Digital Transformation, London’s iconic Black-Cabs’ Brand Refresh, Digital Commerce and brand launch of EE – the mobile telco created through the merger of Orange and T-Mobile in the UK
In life you need a plan … failing that a generous father-in-law
James Atkins
James started out his career in the world of startups and design. He worked across a number of company launches that cover different industries in the digital sector.
With a degree in design engineering and a background of user experience design James brings a multi-disciplinary approach to all areas.
When not on projects you will find him exploring new tech or getting his sporting shoes on.
With his work across startups and multi-disciplinary tech teams, James has a unique blend of operational delivery and transformational strategy expertise.
Leading a number of innovation initiatives, James brings transformation to projects regardless of the focus.
This combined with an acute understanding of technology in all its depth brings a critical eye to projects.
James started in startups, and went on to running an product design and engineering consultancy specialising in IOT and the blend of digital and physical systems.
He has worked with and designed big data systems, natural language processing and machine learning from the ground up. Integration of Martech systems is just one component of this.
James has also worked across design and user experience deliver, ensuring critical monitoring platforms and proprietary data analysis tools are delivering a frictionless experience.
“Simplicity is the ultimate sophistication”
Aurore Nguyen
Aurore has spent her early years in France and Belgium and developed an interest for Marketing and Digital Media. She embarked on a journey that led her to London where she embraces its culture and innovations in the Media industry for the past 10 years.
Programmatic and Performance marketing
Before joining Pierian in May 2022, Aurore was leading the EMEA Programmatic & Adtech department in a B2B agency. She worked agency side, mainly for IT clients (Alcatel-Lucent, Amdocs, Citrix, Couchbase, Darktrace, RedHat, VMware…) from account management, building omni-channel media strategies, to media activation with a special interest in Programmatic.
“Be Kind to Yourself”
Rachel Lim
Rachel works at Pierian as a Marketing Technology Specialist, involved in providing strategic input and technical leadership across a number of clients. Rachel has more than 6 years of experience in digital marketing and data analysis, with technical expertise in a wide range of marketing tools and data platforms.
Rachel’s analytical approach to problem solving was fuelled by her Mathematics degree. Since then she has had the opportunity to work alongside key client stakeholders and use data-driven insights to inform decisions around eCommerce conversion and UX optimisation. This in turn has furthered her passion to instil a data-oriented culture across the businesses that she works with.
Over the years Rachel has worked with a range of B2B and B2C clients across multiple industries. Advising optimisation teams on A/B tests for eCommerce journeys, building reporting dashboards, conducting statistical analyses on website performance, supervised tag deployment on brand websites and implemented programmatic display campaigns.
“If you’re comfortable, you’re not growing. Learning comes from putting yourself in uncomfortable situations and being open to a challenge.”
Lee Clay
Lee is MarTech specialist at Pierian. He enjoys solving problems with creative solutions, and using data to drive decision making.
Analytics, Optimisation + Personalisation. Historically he has used the Adobe suite + Google, as well as other technologies.
Previously worked in User Acceptance Testing, Marketing, CRO and Data + Anaytics roles at Saga Insurance over 7 years.
“It is possible to commit no mistakes and still lose. That is not a weakness. That is life.”
Antony Jackson
Born and raised in London, Antony attended The Latymer School before going on to read History at Leeds University. Antony worked in the Middle East before meeting his wife and moving to the USA where his child was born. After returning to the UK, Antony enjoys spending time with his family and old friends.
Antony’s primary area of expertise is SEO and organic digital marketing with additional knowledge of e-Commerce, Analytics, Conversion Rate Optimisation, Paid Search, Display and Email marketing. This expertise positions Antony in the Pierian team with a broad view of online marketing while being able to drill down to the core of the issue, whether
technical, content or audience based
Since starting in SEO 15 years ago, Antony has worked both in-house and for agencies such as WPP and Publicis. He was SEO Director for Ford UK, EU and the Middle East and was the co-founder of the
WPP@Ford SEO Centre of Excellence, establishing global standards, governance and training. Other clients have included Honda, Lincoln, Shell, Metropolitan Police, The National Police Website and Newmarket Holidays.
“Pursue SEO”
“as Google was only founded
as I was finishing University, was not an option that had been available when I was at school and speaking to the careers officer. It combines the interest I’ve had in tech from a young age with my mathematical and analytical abilities and is something that I feel I can be very effective in.“
Tom Smith
Tom is an optimisation specialist who is fascinated by the world of the web and how it has evolved. As a massive Chelsea fan, Tom spends a lot of his time visiting Stamford Bridge and playing for his local side. Other than that, he has also recently picked up skiing again.
Tom’s expertise is spotting opportunities to improve a variety of customer journeys based on a sites key KPIs. Being able to design and then develop tests or even different content pages using a range of coding languages. Finally being able to analyse results based on data provided by different analytical platforms and then coming up with next steps.
Tom previously worked under the Travis Perkins group for CCF and then City Plumbing, working on numerous customer journeys across a variety of different content and e-commerce websites. Tom’s favourite recent project was working testing a complete redesign on the City Plumbing basket, where he had important information, such as the price and checkout button following as you scroll through your basket. This saw significant results in improving Conversion Rate and getting users down the checkout funnel. Tom has always worked on a few of his own personal products involving a clothing brand and even a sport sock brand.
“Failures allow you to succeed which I heard from one of the most successful entrepreneurs in the world, Ben Francis.”
Ben Vamplew
Ben started his career of in data within data management at UPS, from there he got a taste of what was on offer and decided to push further into the industry. He began a level 4 data fellowship program at OMG where he worked as a web analyst for 2 years. After completing the program he moved to Pierian digital where he is looking to diversify his knowledge of data with different platforms and capabilities.
Bens area of expertise is web analytics within Google platforms, such as Google analytics and Google tag manager. His skills are more implementation based but is working on improving his analytical mindset
Ben worked at UPS as data management specialist. He then moved to Omincom Media Group where he worked as a web analytics apprentice. He is now working for Pierian digital as a Technical Martech Consultant.
“There is always something to learn”
Advisors & Mentors
Pierian knowledge extends even beyond its talented team. Outside of our day to day team Pierian boasts advisors & mentors who contribute to strategy, growth and even within projects.
Meet some of those specialised individuals below.
Ali Homes
Coming Soon . . .
Can Tildiz
Coming Soon . . .
Chad Cribbins
Coming Soon . . .
Mark Lacroce
Coming Soon . . .
Sham Kabir
Coming Soon . . .
“
We hired Pierian on a global 20-market Digital Personalisation and Digital Marketing acceleration programme across owned and paid media. Working closely with our digital channel leads, Mar-Tech providers and agency partners, the Pierian team helped deliver showcase projects across eCommerce and digital Advertising. Great bunch!
Ali Homes
eCommerce Director at Pepsico
Pierian News
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