Simplifying and implementing our marketing data layer was a daunting task, but Pierian's expertise made it a smooth and successful journey. They partnered closely with our team to understand our specific needs and challenges, then designed a streamlined data layer that effectively supports media tracking, attribution, and personalization. This has significantly improved our marketing campaign measurement and optimization, allowing us to deliver more targeted and impactful experiences for our customers. We're incredibly grateful for Pierian's partnership and their commitment to driving real business value.