My Muze

MyMuze is a music streaming service offered by Vodacom in South Africa. It offers users access to millions of songs, radio stations, and exclusive playlists for a monthly fee. Users can also purchase individual songs or albums. MyMuze also offers a variety of other features, including the ability to create playlists, listen to music offline, and set caller tunes. Pierian as My Muze's long time martech development and analytics partner worked with the Marketing and Analytics leads to create the digital analytics framework to enable the product teams to plan their paid media investments, optimise user journeys in web and app channels and deliver a market leading music app.