Utiq

In digital advertising's current era of Hail-Mary marketing ID solutions, Vodafone, Telefonica, Deutsche Telekom, and Orange have come together to liberate the open internet from its reliance on 3rd party cookies. Over an 18-month engagement, Pierian supported Utiq's go-to-market in France, Germany and Spain, leading to approval by the European Union in early 2023. Following the EU approval, Pierian and Utiq are Partners to accelerate our clients' journey to cookieless and deliver an identity solution that gives users choice and control. As the Utiq platform grows its country footprint from mainland Europe to the UK and beyond, Pierian is here to continue scaling the solution in close collaboration with advertisers, media agencies, publishers and SSPs.